Inside the program, specific attention will be paid to themes related to the rapport between Design and the Citizens, with the objective of bringing them closer to the various themes of public design and not only to those involved in the works. The challenge is to be able to involve in an active way, as many citizens as possible (of different ages and cultural background) through the promotion of actions to be implemented in cooperation with the Peripheries, Civic Libraries, the network of District Homes, the schools, the businesses of the territory and other public and private realities diffused in the territory.

Starting from dialogue with some innovative experiences, effort will be made to focus on methods and tools on how to orient city policies to create activities that support the participation of citizens in co-designing with the City, interventions on public spaces and services to innovate cultural and artistic productions according to a design-driven vision.

Design is thus conceived as the instrument of change, with special emphasis on socio-cultural actions in the city districts: self-organized design produced in small series by the communities that populate; design that arises from communities of users to respond swiftly to specific and urgent time scales intended for instantaneous diffusion; and design with an elevated rate of creativity able to respond to the demands of daily life or lifestyle in continuous transformation, also in relation to the need to govern and overcome the consequences of the economic crisis.